Retail leadership & L&D
Retail leadership & training that drives commercial results.
I turn strategy into daily execution across luxury boutiques and high-traffic flagship stores. Then I design the training that helps teams sell better, protect brand standards, and grow the numbers that matter.
The numbers
Career scorecard · to date
Associates trained at Levi's largest store in Europe by revenue.
Units per transaction, year on year, through training initiatives.
Across Levi's, Inditex, and luxury houses including Rolex, Cartier, and Van Cleef & Arpels.
The through-line
For over twenty years I've combined operational excellence with strong people leadership, first developing marketing strategies for the world's leading watch and jewellery houses, then leading and training retail teams in some of Europe's busiest stores. What connects it all is a single skill: translating brand and product into commercial performance through people.
Today I design and scale training and development initiatives that strengthen brand standards while delivering measurable results.
Selected work
See what I build
Fit First
An interactive sales-training course on selling denim by body shape.
View my work →POV. 21 Levi's Style Looks
A styling lookbook built as a sales-enablement tool for the floor.
View my work →The Denim Code
A personal-styling brand and digital product I created end-to-end.
View my work →Training, in the room
See the training in action
A walkthrough of Fit First, the interactive course that moves associates from simply showing jeans to solving fit. See how structured lessons, quizzes, and scenario-based practice come together.
Let's talk
Let's build teams that perform.
Tell me about your team and what you're trying to achieve.
Work with me →